Scriptwriting and concept development for this GoPro Session Versatility TV spot entailed shaping a narrative that encompassed the POV camera's multifaceted durability. The spot begins with a cyclist tearing down rugged mountain trails; contrasting shots alternate between extreme sport and leisure activities as we race toward a serene, beachside bonfire.
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Welcome to Casa Modelo — a website built to celebrate the authenticity and fighting spirit of modern Mexican culture. I worked in tandem with the client to define exactly what this idea of "modern Mexican culture" means to them. To tell this story of Casa Modelo I helped write, organize, and structure their content by expanding on their current matrices and creating detailed content guides to pair with UX wireframes.